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It’s All About The Make
Crafting a quality garment starts with the right fabrics. Just as an incredible meal is the sum of high-quality ingredients, the same goes for clothing and fabric. Big box brands are notorious for making clothes out of shabby cloth full of synthetic additives that mask rough texture and poor construction. We knit all our own fabrics, ensuring quality all the way back to the yarn. It isn’t cheap — just one tee can cost $10 or more per shirt in fabric alone — but we’re building clothes that last. We source our soft, durable cotton from some of the finest farmers on the planet, and while you may find that some of our products are slightly structured at first, these clothes are built to improve with every wash and wear, just like a pair of raw denim jeans.
American Standard
Charles and Ray Eames created the world’s most enduring furniture, working together to raise the bar on contemporary design and fabrication. Their goal was to build “the best, for the most, for the least,” and we share that vision. Our clothes are made in the finest factories in the world, combining innovative technologies with meticulous, hand-crafted quality. We’re always in the factory, keeping one eye on quality and the other on fair working conditions for our employees. Using our inventive supply chain techniques, we can cut, sew, dye, and stock 10,000 tees in ten days, allowing us to offer the best quality at the best price. We’ve made hundreds of thousands of products in the United States, and have grown our domestic production by over 100% since 2014. While we embrace certain advantages of the global supply chain and make products all over the world, our competitors use this as a way to exploit low-cost labor, gouging customers by selling expensive, low-grade fashion. When we decide to produce overseas, it’s so we can craft a higher-quality garment, not a cheaper one.
Built For The Long Haul
We want our clothes to outlive us. That doesn’t just mean making clothes that won’t fall apart; it means designing something timeless, something that will always be relevant. We’re refining the American wardrobe by taking it apart and putting it back together, piece by piece. We want to modernize the clothes that people have been wearing in this country for generations, and do it better by improving the fabric, optimizing the construction, and selling it at an incredible price. We started with tees, pulling our favorite designs together and custom-making the fabric. From there, we went on to Oxford shirts and jeans, and pretty soon we had an entire collection. We make modern American classics — time-honored cuts in world-class fabrics, built for today and worn forever.
