It’s All About The Make
Crafting the perfect garment starts with the right fabric. Just as an incredible meal is the sum of high quality ingredients, the same goes for fabric and clothing. Big box brands are notorious for making clothes out of shabby cloth that’s full of synthetic additives that masks rough texture and poor construction. We knit all our own fabrics ensuring quality all the way back to the yarn. It isn’t cheap, just one tee can cost $10 or more per shirt in fabric alone, but the life-cycle of our clothes is made to last generations, not seasons. We source our soft, durable long-grain cotton from the finest cotton growers on the planet, and while you may find that some our products are slightly structured at first, like our raw denim jeans, these clothes are built to last a lifetime and improve with every wash and wear.
American Standard
Charles and Ray Eames created the world’s most enduring furniture—together they raised the bar on contemporary design and fabrication. Their goal was to build “The best, for the most, for the least,” and we share their vision to a tee. Our clothes are made in the finest factories in the world, combining innovative technologies with meticulous, handcrafted quality. We’re always in the factory keeping one eye on quality and the other on fair working conditions for our employees. Using our inventive supply chain techniques we can cut, sew, dye and stock 10,000 t-shirts in ten days, allowing us to offer the best quality at the best price. We’ve made hundreds of thousands of products in the United States, and have grown our domestic production by over 100% per year since 2014. While we embrace certain advantages of the global supply chain and make products all over the world, our competitors use this as a way to exploit low cost labor, gouging customers by selling expensive, low-grade fashion. When we decide to produce a garment overseas, it’s so we can craft a higher quality garment, not a cheaper one.
Built For The Long Haul
We want our clothes to outlive us—that doesn’t just mean making clothes that won't fall apart, it means designing something timeless, something that will always be relevant. We're refining the American wardrobe, taking it apart, and putting it back together piece by piece. We want to modernize the clothes that men have been wearing in this country for generations, and do it better, by improving the fabric, optimizing the construction and selling it at an incredible price. We started with a tee shirt, pulling our favorite designs together and custom making the fabric. From there we went on to Oxford Shirts, and Denim, and pretty soon we had an entire collection. We make modern American classics, time honored cuts in world class fabrics, built for today and worn forever.
