Simplifying the way men shop
We knew men’s style was too complicated, so we fixed it by getting back to the basics, and started with the only t-shirt you’ll ever need.
Our signature rounded hem for a contoured, slimming effect.
The perfect arm length.
Knit to last. Three custom fabrics that are soft to the touch.
"The best T-shirt in the game."
“The best t-shirt
in the game.”
like a dream.”
“We're going to wear this
t-shirt all summer long.”
“I pretty much don’t
want to take it off.”
Master the Basics
Only the essentials, nothing else.